The Emma Mander File: From “Illegal Care” to the EOTAS Goldmine
She was the “living room” entrepreneur turned national SEND advisor. But behind the mission-driven branding of Great Minds Together (GMT) lies a trail of illegal care homes, staggering taxpayer costs, and a calculated corporate “Phoenixing” strategy.
For years, Emma Mander has been a prominent face in the UK SEND world, However, as of today, January 23, 2026, a joint investigation by the National Bureau of Investigative Journalism has pulled back the final curtain on the operational reality of her empire—revealing that as the original brand collapsed under debt, a new web of companies emerged to target a different stream of public funding.
The Reality of “Crisis Care”
While GMT marketed itself as a “therapeutic intervention” service, the reality in its homes—which were almost entirely unregistered and illegal—was often far from therapeutic.
- The £29,000-a-Week Bill: In a landmark High Court case, a judge slammed GMT for charging £29,000 per week to house a 10-year-old boy in a placement described as “wholly inadequate.” The judge noted that the cost was higher than sending the child to Disneyland for a month.
- Safeguarding Failures: Ofsted recently suspended GMT’s registration after finding a vulnerable child in a “dilapidated” bungalow, sleeping on a mattress on the floor with no bed.
- The “Regulatory Rigidity” Excuse: Mander has publicly defended running unregistered homes by claiming Ofsted’s framework is too “rigid.” However, this allowed the company to bypass essential safety checks and independent inspections.
The New Frontier: Apparent Evolution into Education
The “Mander Empire” appears to have evolved beyond just residential care. Given the intense scrutiny of the residential sector, the current strategy seems to have pivoted toward targeting Education Other Than At School (EOTAS) budgets and education contracts.
Potential funding sources within education:
- Accessing EOTAS Funding: New entities are now aggressively pursuing EOTAS budgets. This funding is meant for children who cannot attend school, but under this model, it is being funneled into “bespoke education packages” with staggering price tags.
- Targeting the “Out of Education” Crisis: By positioning NAES (Neuro-Affirming Education Services) and CEAL Ltd as specialist providers, the organization may be billing local authorities for “wraparound” services that lack the oversight of traditional schooling.
- The 5th Avenue Project: Marketed as community-based support, this entity completes the loop, creating an ecosystem where children can be moved from one Mander-owned service to another while public funds are extracted from various local government pots.
“Phoenixing”
Phoenixing is the practice of closing an insolvent company while transferring its assets to a new entity—often with the same directors—to continue operations while leaving creditors unpaid.
- The Administration: In July 2025, Great Minds Together Limited entered administration, owing a staggering £820,000 to HMRC and over £1 million to creditors. This means suppliers, small businesses, and staff—were left unpaid while millions flowed through the company.
- The Re-emergence: Within a fortnight, assets were sold to new entities CEAL Ltd and Living Well Spaces Ltd, including properties used by Thriving Futures (GMT) Ltd—a company Mander incorporated months earlier in January 2025.
- Business as Usual: Despite the massive debts left behind and poor professional reputation, local authorities are still placing children in programs run by Mander’s new entities.
The Emma Mander File: Active Entities
| Entity | Primary Focus |
| Thriving Futures (GMT) Ltd | Successor to the unregistered residential arm. |
| NAES Ltd | High-cost education packages targeting EOTAS budgets. |
| CEAL Ltd | Alternative provision hubs targeting education contracts. |
| 5th Avenue Project | Community hubs used to anchor “bespoke” intervention plans. |
| GMT Statutory Reform Programme | Consultancy arm advising the systems they are currently exploiting. |
The Bottom Line: The initial not-for-profit ethos of the original companies has changed into a corporate machine whose leadership prioritises high fees and commits intentional acts of phoenixing to the detriment of creditors and the public. This model prioritises profit from the most vulnerable over the legal requirements of registered, safe, and transparent care.










